Running a business includes many aspects and the most important of which is the correct advertising and branding. You need to find ways of letting people know about your brand and about your products. Advertising is important because it brings in immediate money however, advertising is a very temporary thing as opposed to branding which is more long term. Branding will not necessarily bring in a lot of immediate money. If for example you are selling cakes, with advertising, you would be able to sell cakes to people who are currently celebrating their birthdays and thereby bring in money to your company however, one year down the line when it is the person’s birthday again, they may not even remember where they bought the cake from. On the other hand, with the right branding, you will be able to reach people who are not even celebrating their birthdays but when their birthdays do come around, they will remember your brand and will buy their cake from you anyway. The key with branding is establishing your identity in the minds of your potential consumers.
Giving out free things to people
Everyone loves a free gift and one great way to get your brand in to people’s minds is to give them branded merchandise. You can potentially do this by having competitions on your social media pages where you ask people to like and share your posts. You can then gift some branded merchandise such as promotional caps and other things to the winner of the competition.
You can invest some money in getting some embroidered shirts with your company’s logo on it that you can wear as well as get your staff to wear because every time a person is exposed to your logo and branding, they unconsciously register your brand in their minds and the more they see it, the more likely they are to purchase it at some point and to recommend it to others.Another great idea is to get involved with charity based marketing.
Many people look positively at companies that do charity and therefore, if you were to invest some of your branding money in to doing some charity, you will both be helping people and animals out while also spreading a positive message about your brand. In fact, many people are likely to switch brands if they see a brand actively involved with a charity project because they begin to favour the brand over those they are currently comfortable with and use on a regular basis.